![]() ![]() Usually, the front should have something substantial that serves as a focal point, while the back can be smaller and less significant. Besides a nice headline, you need a beautiful picture that is attention-grabbing. I also recommend putting it on both sides of the postcard. People don’t want to have to go searching for your phone number. How do you want people to contact you? Do you want them to bring the postcard to your store? Do you want them to call you or visit your website? Whichever you decide, make sure that it is clear and the main focal point of the postcard. ![]() “Book your appointment today!” Or “Visit our website.” Or “Don’t delay, limited supply! Visit our store today.” 5. Call to ActionĬall to action! It’s so simple but so important. Even if this is a discount that you always offer, make the coupon expire a couple of weeks after they will have received it.Īdding a sense of urgency makes people act now, rather than putting the postcard to the side, thinking “I’ll get around to it.” Because we all know… we don’t get around to it! 4. I also recommend putting an expiration date on the coupon. If you can offer a coupon or discount, people may be more responsive. Whatever the goal is, don’t be afraid to let people know. Perhaps there is a specific product that you would like to sell more of. Do you want to introduce yourself to the neighborhood?ĭo you want to bring awareness to families with young children that you specialize in kid-friendly products? Maybe you want people to know that you work with residential and corporate clients. There has to be more than “I want more business.” That is the ultimate goal but try to dig deeper. Have a clear understanding of WHY you are sending out this mailer and WHAT you hope to accomplish. MessageĮstablish why people should choose you over your competition. (Headline) It doesn’t need to be very long but needs to attract attention. Start the postcard with a simple, yet bold opening statement. Below are a few tips to keep in mind.ĭownload our Free Success Guide 1. Headline Once you’ve made the decision to send out an oversized postcard campaign, it’s important that you send the right message with the right artwork. With EDDM®, you can communicate with residents and businesses in your target area. This is a great way to communicate with residents and businesses in your target area.Īccording to a Household Study, 81% of the recipients read or scan their mail daily. It’s a postcard mailing service allows you to choose postal routes in your desired area, and then send a discounted postage postcard to every door on that route. It should place perfectly where it is to print.Over the past few years, we have seen hundreds of companies build their clientele by using EDDM® – also known as Every Door Direct Mail®. Do not “fit to page”, “center” or make any additional adjustments to the file. Next, I place the EPS indicia file that matches my final print size. With my postcard design, I always set up my InDesign file according to the postcard size I’m printing, and then I draw a frame rectangle – fitting it perfectly to the edges of the page. psd formats for horizontal and vertical layouts. No matter if you are using InDesign, Illustrator, Photoshop, or other design software, all you have to do is place the indicia image first and then build your artwork on top of the template. We have templates available in all size options for download. That is why it is so important to follow the postcard template we provide on our site. We are ensuring them that the paperwork is correct and that the EDDM® indicia placement and postal information are perfectly placed and readable. With Full-Service, the post office is giving you a postage discount because Primoprint is doing all the work for them. There are basic requirements, but overall, you have some wiggle room. Let’s Talk Indicia! Print-only is pretty loose with the size and location of the indicia and the “local postal customer” box. Resource: 9 Design Tips for a Successful EDDM® Postcard What is EDDM® Indicia? The USPS® requires this product to be designed a bit differently than regular print-only EDDM® postcards, so we thought we’d try to answer a few of the most common questions. Since the launch of Full-Service EDDM®, there have been quite a few questions regarding how to successfully prepare your EDDM® mailer for print. ![]()
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